Very low bounce rate

Google Tag Assistance wrong Google Analytics configuration

When your Google Analytics Bounce Rate is something about 1-5% than you may have wrong Google Analytics configuration.

Before I started e-commerce optymisation I thought that there is nothig as simple as installing basic Google Analytics tracking code – I was wrong.

Most common mistake is to install tracking script many times. You can see it in Google Tag Assistant

Google Tag Assistance wrong Google Analytics configuration

Google Tag Assistance wrong Google Analytics configuration

You may also be sure you have that problem when your Bounce Rate is 1-5%

Bounce rate dropped

After an issue is fixed your Bounce Rate will increase significantly – now it’s higher, but it’s real 🙂

bounce rate after Google Analytics is fixed

Remember: you can’t bring back right Google Analytics data from the past – you will lose this informations. Even if you don’t want to use it now, make sure it’s configured properly, so you can use it in future (I ensure you will)

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