Usually experiments we menage helps to optimize online stores, but this time we did simple A/B test for B2B services provider. The question was: does logo header change conversion rate? Experiment tools At the beginning we were sure all that we need is Google Optimize and its visual editor. Remember – you can’t be sure … Continue reading “Logo header matters: small sample & significant change +100%”
Another e-commerce split testing experiment based on “Top secret” Google UX Playbook made a huge change. This time we focused our attention on item page because of long tail SEO strategy implemented for this e-commerce. Just take a look at Google Analytics Goal Flow visualization to realise how important the item page for this client. … Continue reading “Conversion +13,4% and Revenue +10,3% after item page optimization”
Google Data Studio free e-commerce report with operating systems, browsers and resolutions your tester should take into account. It helps to choose os/browser and resolution for test purpose and also enables to notice anomalies based on users technology. It’s free to use – just select your GA View Report URL: https://datastudio.google.com/open/19lTbMdOdYCetY07mondKt6wtDyUXBCyP
A/B test is a powerful and low cost tool to make your e-commerce more profitable. All you need is data… a lot of data, because math is everywhere.
When you want to know which pages of your website are scrolled down to the bottom (engaging users) Configure Google Tag Manager tag to fire, when defined % of scroll depth is reached Send scroll events to Google Analytics Create clear and simple report in Google Data Studio and remember to do this whithout impacting … Continue reading “Page / Scroll depth (Google Data Studio) report”
When your Google Analytics Bounce Rate is something about 1-5% than you may have wrong Google Analytics configuration. Before I started e-commerce optymisation I thought that there is nothig as simple as installing basic Google Analytics tracking code – I was wrong. Most common mistake is to install tracking script many times. You can see … Continue reading “Very low bounce rate”
Audience report for e-commerce contains three pages: Demographics Technology Localisation Report Header Every page has the same header with two filters: Device category Medium additional summary data for selected filters: Sessions Revenue Conversion Average Order Value and date range for report Demographics (page) This part of report helps me to understand who is visiting examined … Continue reading “Google Data Studio E-commerce Audience Report”