Analytics for e-commerce
I help teams fix broken tracking, standardize event definitions, and keep measurement compliant - so marketing and management trust the numbers again.
Most often I work with teams that:
• have GA4/GTM but don't trust the data (discrepancies, lack of definition consistency)
• are implementing Consent Mode and fear data quality loss
• want to move to server-side GTM but need architecture + maintenance
• need BigQuery as a source of truth (marketing + BI)
• want someone to deliver the project end-to-end without chaos along the way
How do I work.. usually
Stack
Google Analytics 4
- correct e-commerce tracking
- reports for key purchasing processes
- reports for key metrics
- measurement of custom events
- integration with other systems
Google Tag Manager (Web)
- organized container structure
- stable tags and triggers
- consistent data layer (dataLayer)
- order in tags: marketing/analytics/consent
GTM Server-Side
- server-side tracking and data proxy
- greater control over shipments to vendors
- reduced data loss and better performance
- ability to filter and enrich events
Consent / CMP / Consent Mode
- implementation of consent model
- integration with GTM and GA4
- correct tag operation according to consent
- user scenario tests
BigQuery
- export of GA4 data to warehouse
- base for Looker Studio and automatic reports
- merging store data with CRM/ERP
- preparation for analysis and alerts
QA, monitoring & maintenance
- tests after deployments and changes
- monitoring of data anomalies
- version control and changelog
- safe fixes and rollback
Let’s talk about e-commerce
Briefly describe what you want to implement or what’s not working.
(GA4 / GTM / server-side / BigQuery / Consent Mode).
I’ll answer directly: whether it’s a topic for me and what the next step would be.